When a firm in the IPA Top 200 adopts a new approach, it often signals a shift the rest of the profession can’t afford to ignore. Right now, that shift is artificial intelligence (AI) and automation. These firms aren’t dabbling—they’re integrating tech into core operations to achieve results that were out of reach just a few years ago.
From automating time-intensive tasks to delivering predictive insights, AI has become more than a buzzword—it’s a competitive necessity. But what’s driving these investments, and what can other firms learn from the leaders?
Operational efficiency that reduces costs
Top firms are embracing AI to automate repetitive, manual processes like invoicing, reconciliation, and payment tracking. This reduces operational bottlenecks, minimizes errors, and allows teams to focus on strategic, value-added activities.
Firms using AI-powered solutions for billing and collections have seen significant results. For instance, integrating payment systems with tools like Aiwyn, helps reduce days sales outstanding (DSO) by 30-50%, with some firms cutting DSO from 90 days to just two weeks.
Data-driven decision making
Leading firms are leveraging AI for its advanced analytics capabilities. By analyzing patterns in real time, AI tools can uncover trends and identify risks before they escalate. This isn’t just about improving financial reporting—it’s about making smarter, faster decisions that impact every level of the business.
According to KPMG, 58% of top firms are piloting generative AI technologies to enhance their financial functions. These tools empower firms to deliver deeper insights and create strategic advantages, both internally and for their clients.
Enhancing client experiences
Clients of top firms have high expectations, and AI helps firms deliver by enabling faster, more personalized service. Automated chat systems, predictive billing tools, and AI-driven forecasting allow firms to respond proactively to client needs. Additionally, centralized systems powered by AI reduce friction in client interactions, making it easier for clients to engage with and trust their providers. PwC’s recent $1 billion investment in AI highlights how seriously top firms are taking client satisfaction as a competitive differentiator.
Risk mitigation and talent development
AI is also playing a key role in identifying financial risks and compliance challenges, helping firms avoid costly mistakes. By automating processes and reducing the likelihood of errors, AI not only improves compliance but also creates capacity for teams to focus on higher-value tasks. These efficiencies support both operational goals and the professional growth of team members as they take on more strategic roles.
What it means to be a PrimeGlobal strategic partner
Firms that embrace AI are positioning themselves as leaders in a rapidly evolving profession, transforming not only their operations but enhancing the value they bring to their clients.
As a PrimeGlobal Strategic Partner, Aiwyn is committed to working alongside firms to unlock the potential of AI and automation. Whether you’re looking for efficient engagement letter management or want to implement a modern payment experience for your clients, our practice management suite integrates seamlessly with the systems you use today for ease of adoption and faster time to value.
